GPM First

Marketing 1

The following collection of content is themed around the ideas expressed in Reinhard Wagner's Guest Editorial on Changing the Way we Manage Projects. Reinhard is President of the International Project Management Association, which means that we have a great, engaging theme, by a very high profile author. The five book chapters I have chosen are all exciting expressions of this theme and pick up on the five key elements articulated by Reinhard in his editorial.. Any marketing campaign could challenge the readers to volunteer their own view and perspective on how we can transform project management.


Chapter

Strategy Language (Taxonomy)

From Validating Strategies

Chapter

Defining a Shared Project Vision

From Business Leadership for IT Projects

Chapter

Organizational Change Management

From Business Transformation Management Methodology

Chapter

Education and Qualifications in Project Management

From Gower Handbook of People in Project Management

Chapter

Project Stakeholders

From A Practical Guide to Dealing with Difficult Stakeholders