GPM First

Marketing 2

Adrian Taggart's guest editorial is a great platform for free content marketing campaign. It resonates with the popular 'Men are from Mars ...' idea but it also has some important things to say about project culture. I have just chosen three sample chapters to hang off this editorial because i suggest that we should give the reader free access to the additional guest pieces to which this editorial links.


Chapter

The Clash of Cultures Within a Matrix

From Project Management for Supplier Organizations

Chapter

Consider Culture

From Leading Complex Projects